Designing a better multibuy experience to drive engagement on Catch

Promotional discounts play a key role in driving sales, but Catch's eCommerce platform lacked a consistent and clear way to communicate them across the customer journey. Without visible and well-structured promotional tags, customers often missed out on deals, leading to missed value and lower conversion rates. Internally, the tools used to manage promotions were complex, and there was a lack of clarity around how discounts were applied across different pages.

The goal was to design and implement promotional tags that would surface discounts effectively on product cards (within search and category results), product details pages, and the cart. These tags needed to be clear, visually engaging, and informative while ensuring consistency across the site. Additionally, I needed to review and understand the internal promotion management tool to ensure the tags worked correctly across various discount scenarios.

I started by auditing existing promotions and reviewing competitor implementations to identify best practices. Working closely with business stakeholders, I mapped out all discount types and edge cases, ensuring the new designs would accommodate them. I collaborated with developers to understand the internal tool's limitations and worked within its constraints to design effective solutions.

For the experience, I focused on making the tags visually distinct while keeping them balanced with all of the other information already on display. I iterated on several design options, refined hierarchy and placement, and ensured there was clear journeys between tags and the promotions they applied to at a group level. Once the designs were finalized, I partnered with developers to test various discount scenarios, running extensive QA to validate correct pricing, stacking rules, and display logic. Throughout the process, I worked closely with stakeholders across eCommerce, marketing, and engineering to ensure alignment and feasibility, before providing them with documentation on how to use the new tools effectively.

The new promotional tags significantly improved visibility and clarity of multibuy discounts across the customer journey, driving a 25% increase in the use of promotions and a 22% boost in session conversion. Checkout abandonment dropped by 6%, and average order value increase by up to $5.95, highlighting the tangible impact on both customer engagement and revenue.

Internally, the structured approach helped standardize the way promotions were applied, reducing confusion and improving operational efficiency. With thorough testing and collaboration, the implementation was smooth, ensuring that both customers and internal teams benefited from a more transparent and intuitive promotional experience.